Green products, goods and services are big business.
Companies that specialize in green services garner
high trust levels with customers, who are willing to
pay more for productsthey know are healthy.
Chem-Dry was a green company long before “green”
was popular. From the time Robert Harris founded
the company in 1977, he stressed healthy cleaning
methods and solutions that were not only effective
but natural and safe — and the rest of the industry
has been trying to catch up to us.
There’s a reason, after all, why we named our primary cleaning solution “The natural”. here’s what’s in The Natural: water and carbon dioxide. That’s all. You can drink it. Its simplicity and effectiveness come froman understanding of chemistry and how it applies to getting stains out of carpet and other surfaces in your home and workplace.
Certain elements just aren’t water -soluble, or have limited solubility. Water alone is a decent solvent, but there are certain soils –and fats, and dyes — that don’t come out with just water. The trick is to break the chemical bond certain elements form with carpet fibres and other surfaces, and if you don’t break that bond, you don’t fully remove the stain.
That means you have to add something to the water. You could add chemical cleaners or detergents to the water, which help clean the surface more thoroughly but come with a penalty: they can leave behind sticky residue that actually can attract more dirt, defeating the purpose of having your carpet cleaned to begin with, and irritate the eyes and mucous membranes of children, pets and you. Imagine frolicking with your young child and dog on a carpet crusted with chemical residue. Not terribly inviting is it?
Now consider the effects of carbonation. no harmful chemicals here. No need. Carbonation, which to you appears as a pleasant “fizzing” effect, is actually pretty violent at the molecular level, where soils and fats cling to carpet and other surfaces. The “explosions” literally shake the dirt loose from the surface and lift the soil particles upward, where they’re easily removed.
Even better, because Chem-Dry’s process of hot water carbonation is so effective, it requires a fifth of the water used in steam cleaning. That not only conserves precious water but allows the carpet to dry within an hour or two as opposed to a day or two with normal staem cleaning, which greatly reduces the risk of mold and mildew.
The process doesn’t leave behind any sticky or soapy residue, either; in fact, carbonation tends to form a protective barrier of carbonate residue that resists dirt. The molecular surfaces of the residue don’t offer bonding sites for most soils.
And one other thing about carpet: For a long time, people had the idea that bare floors were somehow healthier than carpet because, the thinking went, carpet attracted dirt, dust, pet dander and other allergens. In recent years, we’ve discovered that just isn’t true.
carpet really acts as a filter to trap most of those particulates, whereas in a home with just bare floor, the dirt and dust swirls around and gets kicked up for you to breathe every time there’s activity on the floor.As long as you get the carpet cleaned professionally, regularly– we would reccomend that most homeowners clean it at least every 12 months — it should act as a filter to keep allergens under control in your home and workplace.
It all adds up to an outstanding business opportunity. Green cleaning induces customers to pay extra for healthy products and services, which means it makes money for franchisees.
Companies like Chem-Dry, which constantly searches for ways to make its processes safer and better, has positioned itself to tap into this growing and profitable market.
