Roughly 80 percent of Chem-Dry business happens in the home, the rest in offices and commercial spaces. We serve a special kind of customer who isn’t looking for the least-expensive carpet cleaner, but the cleaner who will do it right the first time.

Seven of every 10 residential customers are women. They tend to be highly educated, with full-time jobs, spouses and two or three children. They’re also upper-middle class, meaning higher-value tickets, higher degrees of loyalty, and a higher likelihood of referral. They generally own their upscale single-family homes and want to spend money to maintain them.

Our customers, especially those with children, are careful about whom they allow in their homes. It’s understandable. Some in-home service employees are trustworthy; some aren’t. Chem-Dry has a real advantage: Our brand is well-known and highly rated on Yelp!, Google+ and review sites such as Angie’s List. Customers often choose us over the competition, because they find public validation that customers can trust us.

Customers who have pets use us repeatedly, because our pet odor and urine removal process tackles the problem at the molecular level, rather than masking it. We often acquire new customers when they’ve spent money on pet odor cleaning, only to have the smell and stains come back shortly thereafter. Not with Chem-Dry!

Our customers are usually active on social media, too. They often use Facebook and Twitter to ask for carpet cleaner recommendations and sing the praises of Chem-Dry. It’s one of the many ways our customers demonstrate their high level of trust in us, which leads to better business and more profitability for franchisees.

With just under 8 percent of the carpet cleaning market share, we are rapidly growing year after year, and over time our share will increase substantially as customers experience our unique and highly competitive cleaning service.

Chem-Dry franchise customer reviews

Chem-Dry welcomes all customer feedback regarding a recent carpet, upholstery or tile cleaning. Below are testimonials from actual customers who’ve taken advantage of Chem-Dry’s stellar services. In addition to a comment, each customer has the opportunity to score their experience with Chem-Dry.

Score: 9/10, Frances E

• I like that the Chem-Dry process actually scrubbed the carpet, instead of just the steam cleaning

Score: 10/10, Nancy M

• Carpets look so much better and your treatment does not leave them soaking wet. I like Chem-Dry’s method of carpet cleaning.

Score: 10/10, Joan T

• I like the process leaving carpet damp but not wet. Dries soft in just a few hours. Friendly and professional service. Service tech did a great job in a short amount of time.

Score: 10/10, Dave S

• The techs are professional and efficient. Even though we couldn’t afford all of the extras (pet protection and stain protector), we still received top-notch service from the technician and his assistant. They vacuumed, twice! They moved furniture! They made my carpets so fresh and clean. We are very happy with the products and services.

Score: 10/10, Nancy W

• Chem-Dry has reliable, prompt service with excellent results. The prices are competitive and the follow-up is great.

Score: 10/10,  Sean G

• Amazing! That’s the only way I can describe the job you did on my sofa and love seat today. I have never written a testimonial letter in my life, but your service deserved it. My wife was to the point of replacing the two pieces, which were in good condition except soiled by use. I was looking at spending several thousands of dollars to buy new living room furniture. While they do not look new, they look as well as any three-year-old, light-colored fabric sofa and love seat I have ever seen.

Score:10/10, Mary O’ K

• I have used Chem-Dry for about 10 years. It is a great product. I wish to say that the 2 technicians, Mick and Billy, came out and did an outstanding job. Neat, professional, and I thought they went above and beyond to protect my recently redone hardwoods. It was very nice having someone like them in your home to do a job. Thanks.

Score: 10/10, Jill O

• Courteous on time service. I have had the same serviceman for over ten years, Martin. He has been with me through all of my teenagers (one still at home spilling on the off-white carpet), one cat who contributes to the stains and one dog who loves to sneak up stairs to mark his territory. Needless to say, Mario, is a one-of-a-kind guy.

Score: 10/10, Robert B

• The friendliness of the personnel at the company impressed me. The quality of work was well done. I had a carpet that my wife and I thought would have to be thrown out and EVERYTHING came out of it. My brother and daughter could not believe how great that carpet and ALL the carpets came out! I am happier than a pig in mud! Thank you! Great Job! Our technician was the ‘Bomb!’ He really did a great job; friendly, explained a lot of things to me and did a fantastic job!

Score: 10/10, Patricia K

• I like the fact that the stains do not reappear as in other carpet cleaning that I have used in the past.

Score: 10/10, submitted by Diana B

• I have had my carpets cleaned a few times with other companies and never have we had our carpet look as clean as it does now. I like the fact that you vacuum and do spot cleaning and have the availability and products to remove soiled stains. Your employees are very congenial and professional. They offer good advice on stain removal and how to keep carpets clean. Plus the fact that you offer scotch guard was a plus for me.