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Strong Demand for the Services Chem-Dry Franchise Provide

January 28th, 2016 by


Survey: Strong Demand for the Services Chem-Dry Franchises Provide


From low startup costs to strong customer base, survey highlights the facts and figures that make owning a Chem-Dry carpet cleaning franchise a solid investment

When the Cleanfax 2014 Carpet Cleaning Benchmarking Survey came out, many Chem-Dry carpet cleaning franchise owners took the time to give it a read. Small wonder, since many of them responded to the survey questions. The survey shows, there were plenty of solid takeaways.

For one, the survey reported that 93 percent of business comes from referrals, followed by 54 percent from social media and online review sites.  That’s in line with Chem-Dry’s strong reputation both online and in the communities we serve. Approximately 80 percent of our business is conducted  in homes, and every Chem-Dry carpet cleaning franchise owner builds a solid book of repeat and referral business over time, no matter which country they operate in.

Area rugs, non-carpet floors growing segment

The report also showed that almost 32 percent of respondents say they clean area rugs on-site, and this has been a growing line of business for Chem-Dry carpet cleaning franchise owners.

The survey didn’t dive into stone and tile floors, which is good news for Chem-Dry’s cleaning professionals. Why? Because if the competition isn’t doing it, then there’s more business to be scooped up by Chem-Dry carpet cleaning franchise owners. It is no secret that home and business owners want everything cleaned in one visit, if possible. They don’t want to book a carpet cleaner, a rug cleaner and a stone or tile professional. Chem-Dry can tackle every job quickly and professionally — adding value for the consumer, and generating a higher ticket total for the franchise owner.

Entry costs low, owner compensation solid

About half the survey’s respondents say they spent less than €30,000 to get into the carpet cleaning business. The average Chem-Dry carpet cleaning franchise owner will spend a bit more than that, at least, €35,000 which includes all equipment and initial stock) and up to €58,000  when you include the  van. It’s a higher entry point, but many survey respondents were independent  contractors, which means they don’t have the Chem-Dry reputation and support systems backing them.


Chem-Dry Ireland  has an in-house finance package in place, subject to status, so with a reasonable down payment, the balance can be financed at NO interest over 4 years.

So Chem-Dry carpet cleaning franchise owners have reasonable entry costs and a high expectation of profitability thanks to a solid business model.

That means that a Chem-Dry franchise owner is likely to bring in more business right away, since he or she will benefit from a highly recognized and trusted name brand, as well as a solid reputation in the community,  over more than 25 years.

Bottom line? Almost a third of survey respondents say they make between €40,000 and €75000 per year. If that’s as an independent contractor without the full  depth and breath of what Chem-Dry offers, then it’s a sure bet that Chem-Dry carpet cleaning franchise owners can position their annual income significantly higher. As an example, in 2014 the average Chem-Dry franchise generated €85000 in revenue.

How?  Because  we do it all. Chem-Dry is the largest carpet cleaning franchise in the world, with more than 3,500 franchises that serve 10,000 homes a day — our well-known name works to our benefit when our owners pursue commercial cleaning opportunities. And the owners are not doing it alone. Chem-Dry has a corporate team that actively supports Franchise owners to win business from large players in the office, hotel, retail and hospital markets.

Learn more about the Chem-Dry franchise opportunity

For in-depth details about the Chem-Dry franchise opportunity, call 1850 500 200NOW to arrange a no-obligation meeting and find out how you could be  operating a Chem-Dry Franchise in your County. You can also learn more by visiting our research pages.Posted January  28th , 2016


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